Creative Process is a photographic series project that seeks to materialize a globally conceptual and formal process, the so-called creative process, through which the individual thinks and formalizes their ideas.
In this journey, different stages are developed, synthesized in these 4 phases: context, problem, proposal and solution.
[Campaign proposal for Closing Show 2019]
Creative direction: Laia Soriano and Pau Geis
Art direction and graphic design: Pau Geis
Production: Laia Soriano and Pau Geis
Photography: Mónica Losada